it's about regulating the vaping industry so that entry /certification costs are so high that only incumbents can afford to certify their products and therefore capture market share from the small/independent players

this will be done by:

1) a draconian 'ban everything' scare-tactic that everyone knows is ridiculous (where we are now)

2) followed up by the 'reasonable compromise measure' (coming soon to a media spectacle near you)