There is a sizable contingent of customers who don't care if you make money and want bottom barrel prices or are just around for promos. This group can often be quite demanding without any real justification for being as such.
I don't know about you but I'd prefer that the company that's keeping all my data backed up stays in business and if that means paying an extra dollar a month, then so be it.
The famous ten times customers. They demand ten times more attention and want only to pay a tenth of the price. Raise the price and get rid of them. Rather have 1 customer who pays 10 times the price then 10 and 9 complaining and bitching..