It better be way, way better than Sublime Text is the plan is to charge Panic prices. Their apps are best of breed but this is a crowded space and they’re competing with free.
I mean, Sublime costs Panic prices. It just doesn't care that much if you abuse its trial.
(Wait, maybe I'm misreading your comment. Are you trying to say "Sublime is free, so Nova will have to be way better to compete with Sublime" or "Sublime wasn't good enough to justify its price, so Nova will have to be way better than that to justify its price"?)
Not the parent poster, but I'd agree that Nova would have to be pretty close to revolutionary to even get me to consider it.
People invest a lot of time into their existing text editors. For many people (myself included) a potential replacement would have to be more than a little better, because otherwise it's not worth the somewhat large cost (in terms of time spent on setup+mastery) of switching.
