Fortunately we have the Paul Gnome method.

  1. Make something users want
  2. ??????
  3. Profit!

The similarity between the product-now/revenue-later startup model and the underpants gnomes plan is disconcerting at first glance. The point is that your Step 2 materializes based on focusing on a proper Step 1.

Also, for S&G, this is the dot-bomb business model.

  1. Put something useless on the Web
  2. ??????
  3. Cash out before the investors get wise.
  4. (optional) Repeat.

It was one of those daze.. this makes me laugh out loud. ;-D