You have to love these guys that wake up one morning and decide coin a name to what occurred last week as if it was an era. I wouldn't call Dodgeball an example of Mobile Social Web 1.0. If anything, we're in the really, really early stages of the mobile web. In a world where mobiles outsell PCs 20 to 1, I'd need to see mobile applications reach at least 50 million users before I even start contemplating terms like Mobile Social Web 1.0.