In that sense, bureaucracies are aggressive by default; that they use friendly language doesn't change this.
Imagine that one day, your car locks you out, and there's a smiley face and it says "oh hey, just call this number dude". Is that any less aggressive simply because it's 'friendly'? Of course not.
In many ways it's worse - because it's almost sarcastic (it's not _really_ that way, of course, because the customer support agent in this scenario is a robot, but it sure feels like it).
Yep, lots of people are stuck on the civility of words these days, and completely ignore the civility of actions and their consequences.
People get mad and yelling about a war, absolutely unconscionable and should be disregarded and ignored, however thousands of people dying in said war, well at least nobody said bad words publicly about it, everyone was polite and civil when the decision that they should all die was made.
Just because some automatic process has chosen to discriminate against you, for whatever reason (that mysteriously nobody ever seems to be able to disclose), doesn't make it any less of a hostile, uncivil act.
But yet getting angry about it puts you in the wrong?
In that sense, bureaucracies are aggressive by default; that they use friendly language doesn't change this.
Imagine that one day, your car locks you out, and there's a smiley face and it says "oh hey, just call this number dude". Is that any less aggressive simply because it's 'friendly'? Of course not.
In many ways it's worse - because it's almost sarcastic (it's not _really_ that way, of course, because the customer support agent in this scenario is a robot, but it sure feels like it).