Who cares when the investment was recouped 3x at the box office alone. Hollywood makes money hand over fist at the box office and clammoring about lost DVD sales is clammoring about icing on the cake. Movies like infinity war make several orders of magnitude more money at the box office than home release.
> Movies like infinity war make several orders of magnitude more money at the box office than home release.
Your example is the world record at the box office... they don't all gain as much.
Plenty of movies and TV shows depends on the cash they make from streaming service. Hell it's not even yours to decide whether they made enough profit. Why not make your own movie if that so profitable? You know damn well it's not that profitable and most struggle.
Not only that, experts predict that Infinity War will be less profitable on an ROI basis than movies that generated less revenue because of actors salaries.
There's reason to believe that a shared catalog would be more profitable for the non-Netflix streaming services, not less. It's not like it's hard to track who watched whose IP and distribute the revenue appropriately. The current system benefits Netflix who try to convince people to watch Netflix originals and dump everything else. It's not just a competition for subscribers, it's a competition for screen time too. There's a lot of good content on the other streaming services but it's too fragmented to pay for.
Being a third party distributor for other people’s content has never been profitable. Look no further than money losing Spotify. No company wants to be completely dependent on the whims of its suppliers.
Selling third party commodity digital content is a feature not a product. Apple always said that they use to basically just break even on iTunes music.