What's wrong with him trying to sell his stuff to you? It's not obtrusive, the content is valuable. Heck, he's not even selling you, via adverts.
Are you under some illusion that sites run by for-profit companies have a primary purpose other than to sell you their stuff?
Maybe it's a little offputting. But I'd put dollars-to-donuts that if it was A/B tested, they would generate a lot more revenue with the notice at the top. (Edit - just noticed there was no purchase link, so it would need to be changed to easily A/B test...)
Are you under some illusion that sites run by for-profit companies have a primary purpose other than to sell you their stuff?
Maybe it's a little offputting. But I'd put dollars-to-donuts that if it was A/B tested, they would generate a lot more revenue with the notice at the top. (Edit - just noticed there was no purchase link, so it would need to be changed to easily A/B test...)