Do you really think I would argue that is well-intentioned—no matter what company it is? Did my comment really leave the impression I’d give that a thumbs up? Companies shouldn’t be permitted to do that, regardless of their product—so fine them exorbitantly, and let’s do the same to the morons who accepted such a proposal while we’re at it. What I’m pointing out is this is standard behavior for corporations, and nobody does a thing to go after them or their profits when they behave badly—instead, people use this for lame think-of-the-children arguments against the products, calling for public bans, suggesting we force adults to get prescriptions for an e-cig, when what we ought to do is aggressively go after the bad corporate behavior—or make it illegal to manufacture and sell things if we don’t like them. But in the case of e-cigs, let’s start with cigarettes first, or admit we aren’t going to ever do that, move onto more productive conversations, and stop acting like e-cigs and actual tobacco products are at all equivalent—aside from the very narrow category of nicotine-delivery device.