I dont understand the reality of this either. So how does 'google search' pay th...

dillondoyle on Aug 20, 2019 | parent | context | favorite | on: Elizabeth Warren Came Up with a Plan to Break Up B...

I dont understand the reality of this either. So how does 'google search' pay the infrastructure costs? Do they open search to allow other SSPs to bid? but 'google search' would still have to take a % of the price. what about youtube and DCM?