I even wonder if there isn't some sort of Pavlovian response, 
  whenever you listen to Andy Puddicombe voice, you want to 
  meditate

YES. I've wondered the same, it almost seems like a waste if that's not what they're going for because it's right there.

  Understand that these meditation apps (Headspace/Calm) are 
  mostly VC funded , and they don't only want to teach you 
  something, their investors also want some hockey stick 
  curves. There is nothing wrong with that but it also explains 
  how some features are designed.

I don't know if that's completely fair. Both of these seem to really be trying to go after a model where businesses buy group subscriptions as an employee wellness perk. I think there's also untapped potential in trying to team with large healthcare providers because mental health is treated in the US in one of the most cost-ineffective ways, and it isn't even especially an effective way from a patient outcome standpoint either.

Anyways -- that's just all to say that achieving hockey stick growth in a B2B model should create better alignment and it shouldn't mean that they don't want to teach you something, I'm sure lots of people with good hearts are working there & want to do good for people/users.