I think you're putting a bit too much faith in due diligence for a market that is largely run by algorithms. There was some Google traffic for "GE fraud" right before market open and then search traffic spiked at 10:40am.[1] Now look at the trajectory of GE's share price this morning.[2]
I'm really not. The price closed down quite a bit. It recovered only a little bit of its loss by the end of the day. Which means the algorithms that traded quickly are in agreement with the humans who traded slowly.