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TL;DR: In my opinion meat analogues will not convert meat-eaters to vegetarians, problem is that switching to vegetarian diet requires rather big cultural change on our eating traditions.

I hear where are you coming from, though IMHO it's a problem with lack of knowledge/tradition/culture of producing vegetarian/vegan meals.

If you would say that you're vegetarian to my grandparents, they'd imagine that you eat vegetable salad all the time, with occasional baked potatoes for hot meal, they cannot imagine a meatless meal.

From my experience people tend to think that there must be a 1 to 1 replacement for meat foods: steaks, sausages, cutlets, burgers, meatballs, etc.

IMHO usually great vegetarian dishes (tasty, easy to make, not expensive, etc.) are mostly different set from meat dishes. It requires a cultural shift, which is insanely hard to change in general western population, where it's common and expected to have ham/bacon sandwich for breakfast, meatballs and spaghetti for lunch, steak for dinner, and beef burger or ribs on a bbq on a weekend.

You need a completely different set of dishes to change that meat eating tradition and IMO tofu sausages, cheap soy steaks and other meat analogues will not convert meat-eaters to vegetarians (fingers crossed for Impossible meat projects to change that).

Anecdotal example from the same thread on Indian vegetarian cuisine: https://news.ycombinator.com/item?id=20652404

P.S. I very much agree with you on this:

> The theoretical advantage that artificial meat has is the lower amount of resources needed. Over time, because of this it can get much cheaper than real meat, at least if you don't factor in skewing of the market due to government subsidies.

Subsidies are really skewing prices of animal vs plant based products.

Where I am from pork is around 5-6€/kg, chicken 3.5-5€/kg, beef 10-30€/kg, milk 0.5-1€/l.

Whereas soy-almond milk 1.5-3€/l, soy meat analogues 5-15€/kg, mushrooms 3-15€/kg, etc.

There is no substantial price difference (mostly), which is spectacular to me. How it's possible to sell 1 kilo of chicken breast for 3.5€ is spectacular to me, when freaking beans cost around 3-4€/kg. How do they grow that chicken, when it's clear as a day that it requires probably an order of magnitude more resources compared to growing beans. I wouldn't even go how government is bending backwards for milk producers with tax incentives to keep prices "competitive", and I have no idea how pork is not 20-50€/kg, when every other year there's some disease, which requires to kill and destroy all pigs in farms in 500km radius.




> You need a completely different set of dishes to change that meat eating tradition and IMO tofu sausages, cheap soy steaks and other meat analogues will not convert meat-eaters to vegetarians (fingers crossed for Impossible meat projects to change that).

This is exactly what I was reffering to. The current alternatives are not motivating enough for people to switch, but with good meat alternatives like impossible/beyond meat we should see trend changes.

It feels to me that the approach "just change your culture" has been tried out and has mostly failed because most people in the west have not switched. It requires a lot of political/moral conviction for people to switch. Good meat replacements will I think change this and make it easier for people to eat less meat while keeping their culture.


I agree that people think you need meat alternatives because they lack the knowledge of how to make a plant based meal.

I agree with GP that most people don't care what a meatless meal could look like, culturally they just want meat each meal and will only consider an "impossible" substitute.

If we must change our impact on the environment, maybe it doesn't matter that people have a cultural desire to wait on impossible standards for substitutes and to continue harming the environment in the process. I don't know how important it is to change now, but if it critical then I'd be fine with something like rationing meat or some creative ideas towards forcing drastic change.

Also, maybe your grandparents can't imagine meat only once a week, but my grandparents certainly can, not because of current habits but from the great depression. They grew up on farms and had animals but they had more plants and usually ate the plants, only rarely they would slaughter animals for meat. Most meals were plants and that was the most normal thing in the world.

I assume meat at every meal is an extremely recent phenomenon and I think culturally we can easily move on from it, if we take the necessary measures.


Thanks for this well thought out comment. It's sad that it's getting downvoted. I agree that the replacement strategy isn't going to get us anywhere. It's a novelty. It's like people going on fad diets. They'll do it for a few months, feel accomplished, and backslide into their old habits. Going plant-based is a lifestyle change, it's something to own and be proud of, just like having a healthy workout routine.


The spaghetti example is weird since you can already get pasta with lots of different sauces, with vegetarian options easily available.




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