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From TFA...

> Deceptive design played an enormous part in last week’s FTC settlement with Facebook, and Hawley’s bill would make it unlawful for tech companies to use dark patterns to manipulate users into opting into services. For example, “accept” and “decline” checkboxes would need to be the same font, format, and size to help users make better, more informed choices.

So don't use color. Make the two choices equally clear.

Example:

Would you like to enroll in our craptacular offer which is free for 90 days and then costs $9.95 per month thereafter?

Please check one of the following options:

[_] No. Please DO NOT add me to the list of people to be excluded from being automatically enrolled in our special craptacular offer.

[_] Yes. Please DO add me to the list of people ineligible to not be excluded from not being enrolled in our special craptacular offer.

If you do not select one of the options, then default will automatically be selected for you.

Thank you for enrolling in our craptacular special offer!



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