Indeed.
The Advertising Standards Authority (ASA) in New Zealand has a code of practice for Therapeutic and Health Advertising (below). My father was running the ASA when this came in, and NZ and the USA were the only 2 countries with D2C ads for pharmaceuticals.
The advertising amount and impact in NZ is a lot lower than in the US as our healthcare system is largely public (government funded) with a single buyer (Pharmac) of pharmaceuticals that exercises considerable pricing power, and is unafraid to change brands. Most of us go to the doctor and take what is prescribed.
The advertising amount and impact in NZ is a lot lower than in the US as our healthcare system is largely public (government funded) with a single buyer (Pharmac) of pharmaceuticals that exercises considerable pricing power, and is unafraid to change brands. Most of us go to the doctor and take what is prescribed.
https://www.asa.co.nz/codes/codes/therapeutic-and-health-adv...