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refurb
on July 26, 2019
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McKinsey Advised Johnson and Johnson on Increasing...
You realize there are a handful of therapeutic areas where they are really competitive?
It’s inaccurate to suggest that’s the only market for drugs.
wpietri
on July 26, 2019
[–]
As I said, I see two basic cases. In one, they're competitive. In the other, they aren't. I think general audience advertising is even less justifiable in the latter case.
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It’s inaccurate to suggest that’s the only market for drugs.