A very interesting read for me was an FDA survey on direct to consumer TV ads for drugs.[1]
A few of the negative findings:
-Eight percent of physicians said they felt very pressured to prescribe the specific brand-name drug when asked.
-In addition, about 75 percent of physicians surveyed believed that DTC ads cause patients to think that the drug works better than it does, and many physicians felt some pressure to prescribe something when patients mentioned DTC ads.
And positive findings:
-Many physicians thought that DTC ads made their patients more involved in their health care.
-Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
-The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated.
A few of the negative findings:
-Eight percent of physicians said they felt very pressured to prescribe the specific brand-name drug when asked.
-In addition, about 75 percent of physicians surveyed believed that DTC ads cause patients to think that the drug works better than it does, and many physicians felt some pressure to prescribe something when patients mentioned DTC ads.
And positive findings:
-Many physicians thought that DTC ads made their patients more involved in their health care.
-Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
-The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated.
[1]https://www.fda.gov/drugs/drug-information-consumers/impact-...