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https://www.loow.com

Wool garments, from a small company set up by a Danish ex Jaeger Corps who was aghast with the quality (or lack thereof) of clothes out there when he returned to civil life.

I don't even remember how I got in touch with them, but I was looking for robust, functional yet stylish clothes I could both wear everyday and do skateboarding with. I just remember buying one for the heck of it early in the company life and be instantly amazed by the fit, quality, and how the t-shirt would cater for sports, casual and professional life. I bought about 10 of those, and then their socks and underwear too. I could put up a day-long skateboarding session with lots of sweating, just hang the thing to dry and it would be fine in an hour, so I could wash them once a week when wearing daily, which is impossible with cotton and has a dramatic effect on lifespan. Very breathable, so nice in summer but also keeps you warm in winter.

The upfront cost seems high for "just a t-shirt" but boy have they endured the trial I've put them through over two years. I definitely recommend following their recommendations for washing and drying.

https://www.loow.com/pages/care-instructions




Thanks for this tip! I generally love my few woollen garments but without a good source where to get some everyday wear.

I'm wondering how it'd work with underwear though, as that's probably something one might to wash after each use regardless of material.


I got a box of boxers and they're quite nice. I do wash them after every use, which makes sense. Got a bunch of socks too, they're great, especially since I'm prone to sweating in that area. They do start to show some wear after two years, which is exceptional given the abuse I put them through with skateboarding.


I just looked and loow is selling tshirts for $75. My lord.


If they're of fine wool, that's a perfectly reasonable price. I wear exclusively Icebreaker wool t-shirts as undershirts and they're $80 each, and have lasted me for years. One of the incredible things about higher quality textiles (Irish linen, fine wools) is that they tend to get softer and more comfortable with washing, and reach an equilibrium point quickly where they will stay for /years/. I'm wearing an Icebreaker T right now I bought in 2016 that's still in perfect condition and is more comfortable than any T-shirt you've ever put on, I guarantee.

I'm not familiar with Loow's products, but since they're wool and people are saying they are of high quality, I don't think $75 is unreasonable.




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