This is an interesting prospect. Newspapers have been struggling with their websites trying to see profitability. The circulation model is there in small numbers, same conclusion with upselling advertising to the website. If newspapers can gain the "Community Bill Board" status once again then you have something. However, the redesign of websites needs to be an easy process or the newspapers have to offer redesign as a service. The search for the local businesses has to have a return on the top of the search page. If Seeing Interactive can offer these two key components, this will make a huge impact in how newspapers do business in the future. They could be on to something here!
It sounded to me like this was geared towards businesses that don't have any website yet (not redesigns of existing sites) -- hence the remark about clients never using anything beyond email.
