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It's a relatively old term actually. I believe the guys from IDEO first introduced it. Very valid concept though.

Tim Brown from IDEO: http://www.chiefexecutive.net/ME2/dirmod.asp?sid=&nm=... (sorry for the long link.)




Which is really just another form of the quote "know everything about something and something about everything."


I've never seen it put this way, but it's quite elegant. Did you come up with that?


Brevity.


Its also mentioned in Making Ideas Happen by Scott Belsky.




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