If you're going to break them up, you don't do it along those lines. You don't need to have six separate Facebook clones so that five of them can fail or flail around until they get bought back up by the others. Look at what happened with the AT&T breakup.

The lines you break them up on are the preexisting ones. Facebook can't continue to own Instagram and in general major social media companies can't buy competitors. Split YouTube off from Google so that YouTube competitors have equal access to Google's ad network and Google searches don't have any reason to suspiciously favor YouTube videos. That sort of thing.

> It seems safer to also require that any platform that offers free, open access to social media style content not show any bias towards that content unless it is otherwise illegal.

That is hopeless. To give an obvious example, a lot of spam isn't strictly illegal. You do want platforms to filter out content that all of their users want filtered out.

The problem is when they filter out content that some of their users actually want to see, merely because some other users don't want anybody to see it. But there is no principled test for that because the spammers and trolls will insist that they want to see spam and trolling while the censors insist that anything they don't like is spam and trolling that nobody wants to see.

It's inherently subjective. On top of that, you have the "anything not prohibited is now mandatory" problem where you have something which is questionably legal and if you allow it and then a court says it's illegal you're screwed but if you remove it and then a court says it's legal you're also screwed.

The only real solution is to fracture the power to banish into a million separate pieces so that everybody has a little but nobody has too much.

That said, it really is insane how influential and widely used a well made application/website can get (youtube/discord/etc). I really cannot think of something that YouTube could do that would make people leave the platform. The amount of users and content on there just totally cements their position.

In this specific situation I think tech-savvy people can find where these videos will be located. In other situations, it's pretty strange/scary. I wish people were more open to alternative platforms. Sometimes I talk about DuckDuckGo and get the weirdest stares

When corporations were first created, they used to have to show how what they were doing was for the benefit of the community. The protections against risk afforded to companies was once granted only in exchange for the ability of a company to add real value to the people and the state. This made sense because very few people would primarily profit, so it made sense to get a guarantee or promise that the company would invest into the community. Companies had a responsibility to ensure that happened.

None of that is true anymore, but that's not because it's immoral to require companies to invest in and have a responsibility for improving and supporting the community. Those corporations only exist by the leave of the state, and in a western republic, that means the leave of the people.

Food companies are responsible for producing healthy food. Automobile companies are responsible for producing safe vehicles. Social media services should be responsible for creating environments and discussions that benefit the people.

Are you proposing regulation/legislation for social media services?