Companies don't pay VAT on their purchases; the consumer pays the VAT. Would the...

		benaadams on July 1, 2019 \| parent \| context \| favorite \| on: Apple to Pay £3.8m Tax on £1.2bn UK Sales Companies don't pay VAT on their purchases; the consumer pays the VAT. Would they sell their products for 20% less; or would they decide consumers were happy to pay at that price so keep the price the same and keep the extra as profits?