So the US fraud total is around $10 billion on purchases of how much? The latest number I could find was a projection for 2017 that said there's $3 trillion of credit card purchases. That works out to something like 0.3 percent which seems pretty low.
For reference, according to the last ECB report in the EU the total value of fraudulent transactions from cards issued by SEPA countries was 0.041% of the total value of transactions (€1.8 billion - That's over 5x less fraud). Only 19% of that was point of sale fraud.
The Fed publishes interesting breakdowns on US fraud types[1]. $3.6 billion card fraud in the US is point of sale - 10x more than the €342 million point of sale EU fraud.
Overall there is $2.62 billion of counterfeit card fraud, $3.46 billion of "Fraudulent use of account number" (whatever that is), $810 million "lost or stolen card" fraud (not an issue with chip and pin), and $360 million "fraudulent application" fraud.
That would probably mean having to get rid of things like tap-to-pay. IIRC, don't you have to enter a PIN in the EU? In the US I've never set the PIN on any of my cards and many places I don't even have to sign anymore.
Contactless payments are pretty universal, depending on the country. Any newer card machines support them so it's just a matter of how old the card machine in the business is.
