I think another problem you have is that there are a lot of potential customers who don't even know they want this yet, and you need to educate them so they understand why star maps are a cool idea particularly as a party favor.
I think you'll be able to improve your conversion if all your sample images included text describing what the star map is commemorating. Ideally there should be at least one such image on the homepage.
I know this may sound dumb, but before I saw the video, I hadn't considered why I'd want to generate my own star map over just using an existing one someone else had already generated.
Most of your customers are probably going to put commemorative text on the poster/shirt/mug anyway, because star maps don't really stand well on their own IMHO. I doubt many people other than astronomers and star geeks would be able to remember the difference between two night skies commemorating different events particularly if there in the same hemisphere and season.
You might think your customers won't be as thick headed as me, but now that I understand it, I'm seriously considering becoming a customer someday.
I think you'll be able to improve your conversion if all your sample images included text describing what the star map is commemorating. Ideally there should be at least one such image on the homepage.
I know this may sound dumb, but before I saw the video, I hadn't considered why I'd want to generate my own star map over just using an existing one someone else had already generated.
Once I saw https://i.imgur.com/IAQUyuN_d.jpg?maxwidth=640&fidelity=medi..., it clicked. Your website has a lot of prose telling me I can pick a star map for a specific place and time, but I skimmed right over that.
Most of your customers are probably going to put commemorative text on the poster/shirt/mug anyway, because star maps don't really stand well on their own IMHO. I doubt many people other than astronomers and star geeks would be able to remember the difference between two night skies commemorating different events particularly if there in the same hemisphere and season.
You might think your customers won't be as thick headed as me, but now that I understand it, I'm seriously considering becoming a customer someday.