Here is what I would do. I would take the contract at a lower price and ensure that the other guy is history. This is good because
1. It breaks the competition's back. And leaves no room for him to claim territory in the future.
2. With the one man competitor dead you can start increasing prices, clearly in your market there is room for higher pricing. And spend your energy on tackling the rolls-royce and whatever other car you got going there..
1. It breaks the competition's back. And leaves no room for him to claim territory in the future.
2. With the one man competitor dead you can start increasing prices, clearly in your market there is room for higher pricing. And spend your energy on tackling the rolls-royce and whatever other car you got going there..