"I can meet their price with little margin, and it's not a big deal, we'll still make money on the up-front but we'll make a lot less than usual on ongoing (not a problem)"
Industries with a high enough profit margin that they can still make good money even with discounting heavily are doomed for extinction, and replacement by someone smaller, younger and hungrier. Good luck and enjoy your success while it lasts.
Industries with a high enough profit margin that they can still make good money even with discounting heavily are doomed for extinction, and replacement by someone smaller, younger and hungrier. Good luck and enjoy your success while it lasts.