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This seems to be a luxury statement piece for for 99% of what I would consider to be professional workers: people who spend 8 hours a day consuming text and video, and producing knowledge work.

As a software engineer, I just can't quite figure out when the "Pro" label might apply to me these days. The iMac Pro and MacBook Pro labels seem apt, but the Mac Pro and Apple Pro Display labels do not.

It just feels kind of "un-Apple" that it takes research to figure out what works for me, and their product categorization is now rather opaque.



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