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I don't have any issue with Apple going up-market or aiming for a particular demanding niche, but this is still interesting to think about from a product and pricing perspective.

With luxury pricing you're used to purchasing a complete package or product, then you may put expensive add-ons on top. If you had to add $[high number] add-on for what's typically a standard part, for ex: a seat-belt of a Mercedes or a zipper on a Hermes hand-bag, in order to even buy the bag or car, it'd take some people by surprise. Even if it's basically the same markup as any luxury / high-end purchase.



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