I would never say 'advertising doesn't work on me' but it definitely doesn't seem to have the intended effect (persisting the brand in my memory for future sales) in a lot of cases.
Example 1: Coca Cola adverts. I can't stand coke, it tastes like soap to me. No amount of viewing their adverts (which are everywhere) will make me want a coke.
Example 2: I find most adverts cringey and embarassing and they serve only to make me avoid the company responsible in the future. If I see an annoying ad, I react wityh an aversion to products by that company. It's not true of everything, but it happens enough that I notice it.
No amount of advertising will be able to convince you to like something that you dislike. Advertising is manipulative, but it's not mind control.
But advertising is not trying to (for example) make you like cola if you don't like cola. What it's trying to do is make you choose one brand of cola over another.
For certain types of advertising, such as soft drinks, they're aiming to influence a particular moment. As a Pepsi executive once explained, they're aiming for that half-second when you're reaching for a soft drink and are making a spur-of-the-moment decision about which one. That sort of advertising is about influencing that spur-of-the-moment decision so you're more likely to choose theirs. It's effective because, in the absence of thought, you're overwhelmingly likely to choose a brand that you recognize the most or have the most positive associations with.
Ads are not designed to get you to buy stuff. Ads are designed to familiarize you with a product. So when you plan a party and have to think what drinks to buy, you already know Coca Cola is a drink that exists. Maybe you buy it, maybe you don't. It doesn't matter. And if you go to a party, you also know that Coca Cola is a drink you can expect to get.
That's what ads are for. To get everyone to know that they live in a reality where your product exists.
Example 1: Coca Cola adverts. I can't stand coke, it tastes like soap to me. No amount of viewing their adverts (which are everywhere) will make me want a coke.
Example 2: I find most adverts cringey and embarassing and they serve only to make me avoid the company responsible in the future. If I see an annoying ad, I react wityh an aversion to products by that company. It's not true of everything, but it happens enough that I notice it.