How does "Look at this beautiful person, just look. Your life isn't like this. Ha. You suck. You're a failure. You're ugly, you're stupid and nobody likes you and you haven't even got $product" "This family is so much happier and more well adjusted than yours, you're a rubbish parent and you don't even have $product"
Every ad in fashion be it for cream or stink or (gasp) sometimes even clothes. Loads of mirrors in every shopping centre aren't there?
Negging is exactly right. Make people afraid and sad. Fear of missing out, fear of weapons of mass destruction, fear that "maybe they don't really like me." Sometimes it's subtle eg Clooney selling coffee and sometimes it really isn't, eg Life Insurance ads and the Iraqi invasion. (Maybe some pushing the idea believed in WMD - that's not the point. It was levered very thoroughly to sell the war - be right or wrong).
Teaching children to identify and analyse psychologically manipulative techniques is essential for their mental well-being.
Obviously it's not just ads. There's a load of academic research that follows the same pattern. "You need to be terrified about your children's screen time." Maybe I do but do you have the research or are you just stoking fear to promote your career? The latter definitely exists.
How does "Look at this beautiful person, just look. Your life isn't like this. Ha. You suck. You're a failure. You're ugly, you're stupid and nobody likes you and you haven't even got $product" "This family is so much happier and more well adjusted than yours, you're a rubbish parent and you don't even have $product"
Every ad in fashion be it for cream or stink or (gasp) sometimes even clothes. Loads of mirrors in every shopping centre aren't there?
Negging is exactly right. Make people afraid and sad. Fear of missing out, fear of weapons of mass destruction, fear that "maybe they don't really like me." Sometimes it's subtle eg Clooney selling coffee and sometimes it really isn't, eg Life Insurance ads and the Iraqi invasion. (Maybe some pushing the idea believed in WMD - that's not the point. It was levered very thoroughly to sell the war - be right or wrong).
Teaching children to identify and analyse psychologically manipulative techniques is essential for their mental well-being.
Obviously it's not just ads. There's a load of academic research that follows the same pattern. "You need to be terrified about your children's screen time." Maybe I do but do you have the research or are you just stoking fear to promote your career? The latter definitely exists.