Depends on the person. We're not all sheep, and I'd see through that and think "Fuck You". I might right click the email and select "create filter out of this..."
The problem with any systematic of getting someone's attention is that is is impersonal by nature (not tailored to the person).
As audiences get more sophisticated and used to technology, the sender needs to get more sophisticated.
In the early days of internet marketing there was this figure called "The Rich Jerk" who would sell a lot of stuff by insulting his prospects. "I'm smart and your dumb" "I is winner, you is loser" type of thing.
I doubt that would work so well nowadays, infact the same guy made a comeback with a more "I'll help you step by step" attitude. "I'm a changed man" ha ha!. Good marketing indeed.
But if he stuck to the Jerk approach when the world had got more sophisticated and spam-intolerant no one would probably be interested in that.
I can think of one person who rode the Rich Jerk shtick all the way to the highest office in the US. There is a large population of less than sophisticated individuals, even today.
The advice makes sense in many scenarios, just not marketing.
Shaming people into not being a lazy shit at work or some other negotiation scenario is a legit and effective strategy.
But with a cold/cool sales contact, it is not genuine. What idiot salesman would start a relationship in a way that casts the customer negatively?
I’ve been in positions where I have influenced spending in a vertical where it’s sometimes winner take all. CRM generated pitch emails come in all of the time designed to look like normal emails and use these approaches, angling to get a meeting. It’s obnoxious. Tell me what problem you’re going to solve and how you solve it. 80% of the time I don’t care, 20% I might take some action if it sounds compelling.
The problem with any systematic of getting someone's attention is that is is impersonal by nature (not tailored to the person).
As audiences get more sophisticated and used to technology, the sender needs to get more sophisticated.
In the early days of internet marketing there was this figure called "The Rich Jerk" who would sell a lot of stuff by insulting his prospects. "I'm smart and your dumb" "I is winner, you is loser" type of thing.
I doubt that would work so well nowadays, infact the same guy made a comeback with a more "I'll help you step by step" attitude. "I'm a changed man" ha ha!. Good marketing indeed.
But if he stuck to the Jerk approach when the world had got more sophisticated and spam-intolerant no one would probably be interested in that.