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Sure, in the abstract, but it’s not purely about prices. If I’m a business traveler who uses Uber in 90% of the cities I visit, I’m not going to price shop when I visit Austin - a) it’s not my money and b) the friction about downloading a new app, creating a new account, etc. is probably not worth it.

Secondly, it’s not enough to look at Uber’s price manipulation, it’s necessary to look at the opportunities that the small, local startup lacks. Even if their prices are competitive with Uber’s, they likely don’t have the cash to do what Uber did, namely subsidize/incentivize drivers to drive even when there are not enough customers.

It becomes a trap: Uber artificially lowers prices, boxing out the smaller players. Once the market is cornered, raise prices. The smaller players are now price competitive, but the two-sided marketplace has already been defined. The passengers are already in an app with their preferences, and the small percentage who are comparison shoppers might fire up the startup app, only to find that there are not enough drivers - why? Well the drivers don’t have enough capacity to keep them busy, so they drop off the startup app to focus on the big guys.

Free markets are fine and good in a vacuum, but the equivalent to a truly free ride sharing market would be where there was only one app, all the platforms put their inventory on it, and users could decide where to put their money, based on price, luxury, ideals, whatever. To claim the current system is free market is to willfully ignore the other dynamics at play.




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