Do you really think that either of these would be higher than paying users? There really isn't that much money in ad revenue these days unless you can control the market and have truly massive (ala Google's 400+ million searches a day).
"There really isn't that much money in ad revenue these days unless you can control the market and have truly massive (ala Google's 400+ million searches a day)"
Backflip studios makes really popular games like Ragdoll Blaster and Paper Toss, and according to their CEO, they have anywhere from 15 million active monthly users. They say in-game ads make them about a half-million a month. Granted, thats is a gigantic install base, but it could scale down nicely to 5 million evernote users, if that is an active monthly number for them. Perhaps they hit the six figures monthly from ads, which is nothing to scoff at, by any means.
Not higher, otherwise they wouldn't try convert you to a paying customer. But it's extra money, and a user could easily click a few ads in a year before buying.
