> NONE of which I consented to Google using.

And that is where you are wrong. You DID consent to this use of the information in your email when you signed up with Google as your email provider. They don't exactly make any secret of the fact that the emails in your account will be data-mined, both for the various assistant features they offer and for their own business purposes, including marketing.

It is not Google's fault that you failed to consider the obvious implications of that consent.

> And additionally, we have constructed a world for ourselves such that not using these services to not expose private information is practically not an option anymore.

You have plenty of options. There are email providers other than Google, and means of communication other than email. Encryption is also widely available for those motivated enough to use it.

> You DID consent to this use of the information in your email when you signed up with Google as your email provider.

No, I (not the original poster) didn't. I signed up with a Gmail account years before any of this existed, and I never would have guessed they would do what the original poster is concerned about. At no point was I informed that this type of stuff would start happening. I figured it out by reading a lot of tech news that the average person does not. As such, I've moved away from Gmail, but there are probably millions of people who aren't OK with it, but don't know it's happening.

> I signed up with a Gmail account years before any of this existed, and I never would have guessed they would do what the original poster is concerned about.

Whether or not you realized how the information could be used, you did consent for Google to have that information by choosing them as your email provider. Anyone with a modicum of understanding of how email works would realize that the content of any unencrypted email is readily available to the entity which receives and stores the email, along with the sender's email provider and the operators of any services it might pass through prior to final delivery. If anything this is even more obvious with webmail services. The only reason people are upset at Google here is that Google is more up-front than the average free email provider about the extent of the information they have and how it can be used. They didn't have to reveal what they know or provide controls over it or use it to offer services for their users' benefit. Sure, they also use it for advertising—but that was always part of the deal, since long before any of these other features existed. Yet it's these aspects that benefit the user that people seem to complain about the most, because it highlights aspects of the relationship they wouldn't otherwise have bothered to consider.

Actually, it was not always part of the deal. Back when i signed up for the service, it was still in private beta. They had a cheesy little counter with how much space you were granted (1GB to start with). Terms of Sevice were an afterthought, and sure as hell there was not a clause to sift through your mail. I remember when they put that clause in their ToS finally a few years later and it was a HUGE deal.

And look where we are now. Not only is it expected (!!) but people are telling us to suck it up, this is how it’s always been (it wasn’t) and it’s our own fault because we didn’t read the ToS. When did this become the norm, and when did it even become acceptable??

I signed up with gmail back when it was by invite only, around 2003. So you’re absolutely right.

> There are email providers other than Google, and means of communication other than email. Encryption is also widely available for those motivated enough to use it.

One more point I’m concerned about is that Google is changing the standard of what is acceptable for an email provider, to read your emails and use them how they see fit. This is something people casually gloss over. Would you be equally as upset if UPS or FedEx looked inside your packages and then bombard you with adverts, or sell the data to someone else?

> Would you be equally as upset if UPS or FedEx looked inside your packages ... ?

Those packages are sealed. Emails are not, unless the content is encrypted, in which case Google wouldn't have access either. UPS and FedEx are welcome to what information they can glean from the outside of the package. It wouldn't surprise me to learn that packages are routinely X-rayed or subjected to other non-invasive scans, either. Certainly packages crossing an international border are frequently opened and searched by Customs, whatever the carrier and sender might prefer.

More to the point, when you send a package with UPS or FedEx that is a paid service carried out under the terms of a pre-agreed contract. The conditions under which a package may be opened, and how any information about the package may be used, are dictated by that contract. Email is a much less formal system relying on anonymous intermediaries; neither the sender nor the recipient is paying for secure end-to-end delivery. Frankly, there is no reason to assume any email is truly private. You have no idea how many distinct parties may have access to it before it's delivered to its final destination. That's true even if you run your own mail server, let alone relying on a free service offered by an advertising company.

One last thing. Do you really think Google is setting precedent here, "changing the standard of what is acceptable"? Businesses offering free email services to the public have always data-mined users' emails for advertising purposes. Google is just more up-front about it, and more inclined to use at least some of that data-mining to provide add-on services of actual value to most users.

Some people appreciate the convenience of an automated valet, and use opsec to have their sensitive conversations on secure channels. It's not any more secure to store all your data on a webmail server that doesn't provide the Assistant stuff -- they can still leak or sell that data.