Most kube focused customers move to GKE. It really is the best platform and Google is all in. Azure/AWS/etc see it as a commoditizing platform they don't control like Google does, so they'll never be the best.
GKE gives a sweet deal to encourage it because they see the long tail revenues.
It's a pretty easy decision for anyone based on k8s. I see this more a sponsored ad for kubernetes than I do for Google.
Do you have some sort of citations to back this up? Out of the 20-ish or so fortune 500s I work with directly and indirectly, not a single one has a gcp presence and every one of them uses kube somewhere in the business.
For some reason it seems Google Cloud folks also swarm this threads. If commenters have Google stock, they probably should disclose that on threads like this.
I'll back this up, I work with enterprise customers to adopt kubernetes. I frequently have customers do installs on both AWS and Azure. I have never had a customer as much as consider GCP without me asking whether it was an option. Even then, it was uniformly dismissed. Google has a cool platform, but they've got major mindshare issues.
GKE gives a sweet deal to encourage it because they see the long tail revenues.
It's a pretty easy decision for anyone based on k8s. I see this more a sponsored ad for kubernetes than I do for Google.