i'm 22. it's not a generation gap and i'm aware of the virality of "fail" in general. i never suggested in what capacity it existed, just that i would consider it subcultural. even if you assume the extremity that everyone under 22 has heard "fail" to some extent- i'm quite sure they are not Google's primary audience for this product.

i do realize this is not an acute analogy, but allow me to close with a sobering reminder of the truth. google asks: "what is a browser?" http://www.youtube.com/watch?v=o4MwTvtyrUQ