Because no one is really reading it. It's not there to be read. It's there to exist. You can't pay 7 figures for a simple image file. No. There must be "a reason" for that logo to look like that. So you get someone to drum up a few pages of bullshit to justify paying 7 figures for it.

And the sad thing is that everyone knows it's bullshit on some level. But I'm not paying 7 figures without getting handed that bullshit, and you're not charging 7 figures without being able to create it.