Also, if you've studied human psychology in depth, you realize that the scientific method is a mirror of a very specific set of traits "owned" by a subset of humans.
If you're on the outside of that subset, it turns out that not only is it easier just to slap the label on, but your ideal customer (relative to your psychology) doesn't really care to do much more than a simple label check anyway.
From zero to 'rm -rf science-budget' in one marketing exercise.
A sad truth but coming around to it can help us understand why scientists need to work on social policy and outreach messaging as well. Scientific values simply will not sell themselves the way we think they should, outside of our little sphere.
Fortunately our cultural messaging has vastly improved in this domain recently. Bridge psychologies like that of Bill Nye are great examples of how this can work.
If you're on the outside of that subset, it turns out that not only is it easier just to slap the label on, but your ideal customer (relative to your psychology) doesn't really care to do much more than a simple label check anyway.
From zero to 'rm -rf science-budget' in one marketing exercise.
A sad truth but coming around to it can help us understand why scientists need to work on social policy and outreach messaging as well. Scientific values simply will not sell themselves the way we think they should, outside of our little sphere.
Fortunately our cultural messaging has vastly improved in this domain recently. Bridge psychologies like that of Bill Nye are great examples of how this can work.