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> They don't know how to judge expertise (otherwise they wouldn't be hiring you).

I've had this realization many times that, in most cases, I likely sound exactly the same as the 5 BS artists that came before me, and there's very little I can do to distinguish myself outside of long-term relationship building and delivery.

Others before me have said the exact same things, just not delivered (or hosed up a project beyond belief). Me saying something may sound exactly the same as the previous X times - they've heard it all before.

I've got a few clients I've worked with for years - they trust me implicitly because I've delivered (and when I haven't, I've made good, pushed through, fixed stuff that needed fixing, etc). After years of experience, there's deep trust. When I say "XYZ", they have a high degree of confidence in my ability to deliver. Outside of spending years developing those relationships, I'm not sure how else you can get a level of confidence even close to that.




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