> Likewise for big companies. If a company is acting badly, you need to figure out if it was intentional.

I disagree that it's likewise for big companies. Corporations like that don't really have intentions; every intention is fundamentally about profit. Profit is in fact both its intention as well as its reward/punishment.

It's really the only way to properly "communicate" with an entity like that. A corporation is not a human being. And just like it's not useful to try to reason with (or attribute human-like intention to) a cat, it's basically futile to do so with a corporation.

Any time that human-like reasoning seems to apply with a corporation, it really only happened because the reasoning happens to align with its profit intentions.

Edit: this is less true for smaller companies, but for a multinational it's pretty much a given.

Also, there's something in the way that large companies are structured, that actual accountability (like you'd find with humans or small groups) seems to disappear and slip between the gaps of hierarchy. Lacking accountability, attributing intent becomes guesswork.