> Keep it simple stupid - focus on making great high-value EVs, and keep dropping their prices in a profitable manner.
Problem is, self-driving is an essential part of their image of high-tech luxury. Their marketing strategy depends on being the opposote of KISS. Making the best cars they can while also being electric is the only way to get the volume necessary to make electric affordable.
Problem is, self-driving is an essential part of their image of high-tech luxury. Their marketing strategy depends on being the opposote of KISS. Making the best cars they can while also being electric is the only way to get the volume necessary to make electric affordable.