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I spent eighteen months researching my car and six more months waiting for it to arrive. It didn’t even have a price for the first year, but I knew approximately what to expect and I paid approximately what I expected. I forgot the exact price within 24 hours of the day it arrived, I got a final quote, and paid it. (I can tell you exactly what my loan payment was, though!)

The price matters between when you decide to commit and when you actually commit. If you accept a range of prices, the the price matters less than your timing in any potential discount or package benefit cycles.

It is difficult to care about (Tesla price guess here!) $45k vs $44k vs $46k, but is extremely easy to care about seeing the price drop $1k the day, or the day after you purchase it.




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