I wasn't commenting on the strategy (which I agree is less than great) as much as the language. "Pre-revenue" as a euphemism for "we're losing money," "play" as one for "likely-to-fail business," etc. I could have called it "VC jargon," but "bafflegab" seemed appropriate, or maybe "Newspeak."

Still, thanks for the explanation. I'm just an outsider looking in.