> "As Devon Zuegel said in my interview with her, writing falls into three buckets: (1) trivial things that everybody knows, (2) things that everybody knows, [but nobody around you knows], and you have a unique perspective on, and (3) stuff that nobody knows so you have to do tons of research. Direct your energy towards the second bucket.”

Amusingly, this leaves out things that nobody knows but desperately wants to know, among other potential things.