Peter, co-founder/CEO here... tag managers from all these players only solve the issue on websites, but only 30% of the data we manage comes from websites. The rest comes from mobile apps, payment systems, helpdesks, CRMs, email, push notifications, etc. So tag management is an antiquated/web-specific category that we've been ripping-and-replacing now for a few years.
It is also a huge market, with lots of interesting adjacencies that are equally whitespace. https://segment.com/protocols is starting to push into some of those areas.
I'm curious where you see the market moving. I've done a lot of data layer implementations and it's definitely simpler from a site development POV, but it always ends up being a management debacle handing off data layer to the tag management implementation which is a niche specialty. Do you have any white paper or whatever on why segment is a better approach?
Hi there, I head up the channel program at Segment and I'd love an opportunity to answer these questions and give you a demo of our products––I suspect we could work well together. Can I ask you to (1) sign up to become a channel partner: https://segment.com/partners/channel/ and (2) send me an email to get started? vlad@segment.com
It is also a huge market, with lots of interesting adjacencies that are equally whitespace. https://segment.com/protocols is starting to push into some of those areas.