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over time Google could automate a lot of this and increase the margins on the business; the acquisition makes a lot of sense from my vantage



Google's automation of customer facing services is exactly how they kill businesses. Google Checkout is horrendous and is going nowhere, and their customer-facing efforts with the Nexus One, while a model of efficiency, were a dismal failure.

There are some things you can't automate. Putting a personalized, humorous face on offers is a major value of Groupon, and Google can't automate that.




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