Seems like a subpar card in terms of points. I also find it odd that Apple, a company notoriously averse to discounts and deals, is entering a sector absolutely dominated by nothing but discounts and deals.
Far as I know, this doesn't come with an annual fee. If you only plan to use it with Apple Pay, it's competitive with Citi Double Cash, which is considered one of the top tier cash-back cards you don't pay yearly for. It seems fairly competitive to me.
That's simply not possible, is it? In terms of an all purpose spending card?
I see this as a 1% card with special "categories" that I don't care to keep track of. The world is littered with those. Double Cash is OK, but has international transaction fees last time I checked.
