This is from January 2019 (I can't find anything newer at the moment).
iPhone XS - 2.89%
iPhone XS Max - 3.65%
iPhone XR - 3.02%
iPhone X - 11.71%
iPhone 8 - 9.81%
iPhone 8 Plus - 10.11%
Total - 41.19%
These are all the latest iPhones. If you look at this year alone, sure, the larger phones are selling more. But back up even one year and 60% of iPhone users have the smaller of the newer phones. The 8 and 8 Plus are nearly at parity.
There's a market for not large phones. It's basically half of Apple's iPhone customers.
We hear all the time that the market wants bigger phones. But I look at data from analytics sites like Mixpanel and see something different.
https://9to5mac.com/2019/01/09/iphone-xr-usage-overtakes-xs/
This is from January 2019 (I can't find anything newer at the moment).
iPhone XS - 2.89%
iPhone XS Max - 3.65%
iPhone XR - 3.02%
iPhone X - 11.71%
iPhone 8 - 9.81%
iPhone 8 Plus - 10.11%
Total - 41.19%
These are all the latest iPhones. If you look at this year alone, sure, the larger phones are selling more. But back up even one year and 60% of iPhone users have the smaller of the newer phones. The 8 and 8 Plus are nearly at parity.
There's a market for not large phones. It's basically half of Apple's iPhone customers.