Thank you. I should've stated my position more extensively. By financial decisions I mean decisions that can be directly correlated to increased margins. The original comment was speculating that Apple might not sell the iPhone SE because they have lower margins, and that might make them more money in the short term, but if some people switch to Android for a smaller device, they'll lose long term market share. In that regard you're right and I'd rather call these kind of decisions short sighted or something along those lines.