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There was a PBS documentary almost two decades ago called Merchants of Cool, which discusses exactly the issue of celebrity status and how it is used to buy and sell “cool” to teenagers in order to influence their buyin decisions. What is scary is that this documentary was shot long before smartphones and social media - I imagine the effects are amplified by orders of magnitude since the proliferation of social media.

https://www.youtube.com/watch?v=ctC56owCBJg



I wonder if the present is more determined by the fact that the generation that used to be teenagers two decades ago are now in their prime years, rather than the latest greatest technology based social distruption.




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